All of us, or most of us, eat probably 3 times a day (or more). Depending on many factors and circumstances, we may cook for ourselves or decide to buy the food ready for our consumption.
When we do want to buy, whether it is take aways (take outs/to-go for some other English speaking countries) or to eat-in, it can sometime be annoying when it comes to deciding what to buy. You might stop reading here and wonder what’s so annoying? This writer has lost his mind!
How internet currently helps
Well, the annoying part is if you decide to “ask” the internet on what food to get. I think I should give you an analogy of trying to find a phone with an online shop that can talk. Picture this:
You: I am looking for a phone that can do wireless charging
Shop: Here are the brands that make such phones
You: … I need a list of phones …
Shop: Yea here are the brands
You: So I will need to go through each brand to figure out which ones may have phones with wireless charging?
Shop: If it helps, I can give you a photo of a piece of paper from each brand that shows all of the phones they have!
You: Great…. Maybe you can instead recommend phones that can do wireless charging?
Shop: Yes, I can recommend you the popular brands and for some, their most popular phones
You: That’s not very helpful
Shop: Not necessarily, I can recommend you phone brands and maybe some phones. That’s what you wanted right?
Substitute online shop with food review sites/food review blogs/social media. Then phone brands with restaurants/cafes/food vendors and phone with food. Finally think of wireless charging as specific food, maybe burger, maybe pasta.
Some blogs have great articles that greatly paint the picture of certain delicious food or certain restaurant that the blogger loves. Some social media accounts share visually pleasing images and videos. Food review sites do provide a lot of reviews, ranging from “Great food” to “Great ambience”.
Where they come up short (maybe never been their purpose/goals anyway):
1. Food and menu information is not searchable
2. Most if not all content are for restaurants information, not food nor menu
3. Even if they have food/menu focused content, they are not designed to be easily found when you are looking for them
How it should be
Say you feel like having a burger around an area in Sydney because you will need to go there to meet up with friends. Won’t it be nice if you can just launch an app and then with a few taps, it can give you a list of restaurants, cafes, etc that have burgers in their menu? Like, an actual list of those burgers? From a plain old beef burger to the fanciest burger. Perhaps one with activated wagyu beef stuck under deep fried mozarella sticks and some secret spicy sauce (one can dream)?
Even better, what if the app can also tell you which burger got the most likes and whether it has any documented allergens (maybe you want gluten free burgers?) and roughly how it tastes likes.
If you say “Sign me up!”, great because Droolie does all that and that’s only the beginning. Join us and download our app from https://droolie.com.au